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Top 10.


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Data as at 30 Apr 2020


The Top 10 holdings in the Blue Whale Growth Fund make up approximately 50% of the total value of the fund.

In picking our Top 10, we employ what we internally call ‘The Beautiful Companies Concept’. That is picking those companies which fulfil several important criteria that we believe makes them ‘beautiful’. They represent our highest conviction picks within the portfolio and offer, we believe, a significant upside to the current share price.

Here we take a look at each of our Top 10 holdings and explain why they feature in top positions within our portfolio. 

Please note that the Top 10 is provided for information only and the views we express on holdings do not constitute Investment Recommendations and must not be viewed as such.




In Portfolio Since

Company Size




  • Adobe has more than 50% of the digital content creation software market. Whenever you view an image, video, website, magazine, or even an app, there is a good chance it was created using its software. We believe Adobe will be a major beneficiary of continued explosive growth in this market, as ever-richer digital content is consumed across devices. Meanwhile, Adobe’s pioneering transition to a subscription model is unlocking international growth opportunities and helping to combat software piracy. 

  • Consumer



  • Much of what we love about Amazon applies to both of its two largest businesses: online retail and AWS. They are market leaders by a wide margin, laser-focused on customer satisfaction, hellish to compete against, enjoy plentiful growth opportunities and plan for the long not the short term.

    We are particularly excited about AWS. It's the IT foundation for most of the latest generation of nimble, fast-growing companies such as Netflix, Uber, Lyft and Airbnb and is the first choice for the most of the software companies that we follow closely. It's large and well known already but we believe the potential is larger still. Today, only a fraction of the worlds computing is done in the public cloud. Over time we believe it will be the majority, suggesting scope for AWS revenues to increase many times over and become one of the world’s largest businesses in its own right.

  • Industrials



  • AutoCAD, Revit and Inventor are industry-standard computer aided design (CAD) tools made by Autodesk that are deeply embedded in the construction and manufacturing industries.

    We’re optimistic about Autodesk for a number of reasons: Autodesk is helping to drive a long-overdue ‘digitisation’ of the construction industry with paper drawings and post-it notes being replaced by digital models and iPads. A subscription transition in the vein of Adobe and Microsoft should bring Autodesk closer to its customers, provide more predictable cash flows, help to combat software piracy, and allow delivery of continuous innovation to customers. On the final point we are excited about advances that Autodesk is making in areas like web-based CAD, Generative Design and software tools for 3D Printing.

  • Healthcare



  • Boston Scientific is an innovative medical device company that has an attractive portfolio of products used within minimally invasive procedures. It is led by an inspirational CEO, Mike Mahoney, who has turned the organisation around and cultivated a “winning spirit”. As a result of his actions the future looks bright for Boston Scientific thanks to improved portfolio quality, margin expansion potential and a greater ability to deploy capital than in the past. Moreover, Boston Scientific has diverse growth drivers with growth broad based across every region and every franchise. We therefore believe that the market underappreciates the durability of Boston Scientific’s growth and the ultimate potential for the business.

  • Industrials



  • Dassault Systèmes’ flagship 3D design software CATIA and SOLIDWORKS are mission-critical to the aerospace, automotive, and wider manufacturing industries. As customers look to digitally transform, they are seeking to work ever-more deeply with Dassault Systèmes. Take the recent Boeing deal; the largest in Dassault’s history, their software will be used by around 70,000 employees, connected to 90,000 machines, and is expected to increase an already significant revenue stream by 2-3 times. We are also optimistic about Dassault’s recent acquisition of clinical-trial software provider Medidata, and their ambition to bring the same digitisation of processes to the Life Sciences industry.

  • Technology



  • Intuit is the company behind both QuickBooks, the leading accounting software for small business globally and TurboTax, the leading tax-filing software for individuals in the US. This niche focus and an excellent management team that embraces ‘self-disruption’ have helped Intuit to thrive across various technology era’s (DOS, Windows, Web and Mobile) since its founding in the 1980s.

    While accounting and tax may sound ‘boring’, Intuit enjoys myriad growth opportunities. The majority of small businesses still don’t use any accounting software and the majority of US citizens still pay professionals to help file their taxes. Technology is helping to change both. For example, QuickBooks Online, the web and mobile based version, allows receipts and invoices to be captured in seconds using a smartphone camera and automatically matched to bank statements. QuickBooks Online has grown their subscribers from 700k to 3.4m in just 3 years – impressive, yet still only a fraction of the hundreds of millions of small businesses globally that Intuit targets.

  • Financials



  • Mastercard is a high quality business benefiting from the structural shift of payments away from cash to mobile, online and contactless transactions. At its core, Mastercard runs BankNet, a global payment network connecting major banks for verifying and processing card payments. Mastercard is able to process hundreds of millions of transactions per day due to its superior technology. Looking ahead, Mastercard is seeking to build on its successes in consumer payments to business-to-business transactions (much of which is still made manually by cash or cheque) and we are confident in their ability to navigate and execute on this multi-decade opportunity.

  • Technology



  • Microsoft’s products; Windows, Office, server operating systems and developer tools, are part of the foundation of almost every enterprise. But history is littered with examples of companies in such enviable positions that abuse their power over customers and fail to adapt to a changing world.  We believe Microsoft is a rare exception. 

    Since taking over as CEO in 2014, Satya Nadella has reinvigorated Microsoft by pursing a more ‘open’ strategy (Office 365 works on Apple iPhones - unthinkable previously), overhauling internal culture to attract the best talent and focusing attention firmly on the future of technology (Microsoft is one of the top contributors to open source software and artificial intelligence research). 

  • Financials



  • PayPal is a high quality business benefiting from structural growth in digital payments. At its core is a global two-sided payment network operating at scale, storing payment details for consumers while processing online transactions for businesses. PayPal’s scale comes from its first mover advantage at the dawn of the consumer internet. Network effects and superior technology helped PayPal grow users in the tens of millions to more than 250 million in 2018. More recently, PayPal has been extending its lead over competitors through commercial partnerships spanning financial institutions (Barclays, HSBC, Amex) as well as tech giants (Facebook, Google).

    PayPal’s ability to keep growing its lead – commercially and technologically – gives us confidence that the business is likely to perform well in the long run.

  • Staples



  • Unilever is a diversified portfolio of high-quality consumer facing brands with exceptional global distribution capabilities.  In particular, Unilever has a very attractive position in Emerging Markets, which account for 60% of revenue, and generate significant growth for Unilever. 

    Moreover, under the recently appointed CEO, Alan Jope, Unilever has implemented a clear strategy to accelerate growth through focusing on higher growth categories, geographies and channels and enhancing the purpose of their brands.  As a result, we expect that Unilever can continue growing organically at 3% or above while modestly expanding margins and earning strong returns on capital.  Given the resilience of Unilever’s business we view this as an attractive proposition over the long-term.

  • *Please note that the sectors stated are Blue Whale's proprietary classifications which may differ from the Global Industry Classification Standard (GICS) referred to on the Factsheet.




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