Yes. Please follow the links to ‘Invest now’ at the top of the page. Please note that you will be investing through the Link Asset Services Fund Management Centre. As you are investing directly, there is no platform fee.
We invest in a stock when the company meets our investment criteria and we consider valuation to be attractive. If either of these two factors change we will sell the stock. We don’t refer to “buy and hold” because many investors take this to mean that once you have bought a stock you will never sell. Fund managers who use the “buy and hold” label don’t actually do this and will sell a position if they believe it is too expensive or if they think the business model is broken. Fundsmith says they “aim” to buy and hold but quite sensibly Terry Smith has sold positions over the past few years due to the reasons we have outlined above.
We are not considering this as we do not feel it is helpful to performance in the long-run. If the fund was to become much larger in size, revealing all our positions to the market can be a hindrance. For example, if we had a relatively large position in a smaller company where liquidity was relatively low, there are plenty of algorithmic-driven and hedge funds who could use this to their advantage if they knew we needed to sell. This would be to the detriment of our investors so we do not want to do this. A particular well-known UK fund manager has been down the path of disclosing all of his holdings and we don’t feel this has helped his fund.
We are actively looking to move to a video format soon. We’d also like to explore the idea of live Q&A via Facebook or Twitter. A lot of the video formats out there are pre-prepared and scripted – we think this is 2018 and investors would like something more interactive but it depends on what is feasible from a compliance perspective. Please let us know your thoughts on what you’d like to see.